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Gmail’s New Postmaster Tools
So what have Gmail gone and done now? And will their latest offering be a positive or negative thing for email marketers? Remember the inbox tabs and category labels which had many marketers in a...
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Why you should stop using a shared IP address
First of all let’s clarify what an IP address is. An IP address is a unique string of numbers separated by full stops that identifies a computer using the Internet Protocol to communicate over a...
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Safe Harbour Agreement Ruled Invalid
In a landmark ruling on 6th October 2015 the Court of Justice of the European Union ruled that the ‘Safe Harbour’ agreement was invalid. This is due to concerns about American intelligence agencies...
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Reform of EU Data Protection Rules
Marketers will know that it’s the quality of their data that will allow them to yield the best results from their email marketing campaigns. Data is a golden commodity. So it’s not uncommon to see...
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What Makes A Great Subject Line?
A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and...
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GDPR – Email Marketers Getting Compliant
Our previous blog on the importance of data quality and the ‘Reform of EU Data Protection Rules’ covered the impending changes to data protection within the EU. But as further details on this have...
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Email Marketing Checklist
So summer has officially ended and it’s back to work we go. So to try and keep those holiday blues at bay, we’ve created a useful checklist for you to download and save and make your email marketing...
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Email Marketing Deliverability
Professional email marketers will know that deliverability is super important to ensure your email gets delivered. We don’t like to write in complicated jargon so we hope our infographic on Email...
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Optimum Times to Post on Social Media
Do you know the best times to tweet, post and publish content on social media? We do and have created a handy infographic for you. If you're looking for new ideas on how to grow your social media...
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Outlook Productivity Hacks
The world of emails can be a busy place, on daily basis we are bombarded with hundreds of messages that demand our attention. Surely there must be a way to power through your inbox to get the most...
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